{ "sample": { "n_domains": 12621, "date_range": [ "2026-05-25 06:47:53.351000", "2026-09-05 12:15:34.984000" ], "lighthouse_versions": [ { "version": "13.3.0", "n": 12685 }, { "version": "13.4.0", "n": 7 }, { "version": "13.0.1", "n": 1 }, { "version": "13.4.1", "n": 1 } ], "total_ok_runs_all_time": 12694, "total_failed_runs": 10, "share_with_lead_match": 99.4, "share_has_field_data_flag": 100.0, "share_with_real_field_data": 22.9, "data_quality_note": "The has_field_data boolean is true for 12617 of 12621 domains (100.0%), but the actual CrUX field metric columns (field_lcp_ms) are only populated for 2887 domains (22.9%). has_field_data appears to default true rather than confirming a real Chrome UX Report match; only field_lcp_ms/field_cls/field_inp_ms being non-null should be treated as 'we have real-user data'." }, "overall_scores": { "performance": { "n": 12621, "mean": 62.0, "median": 61, "poor_pct": 27.3, "needs_improvement_pct": 59.9, "good_pct": 12.8 }, "accessibility": { "n": 12621, "mean": 83.6, "median": 86, "poor_pct": 2.4, "needs_improvement_pct": 60.7, "good_pct": 36.9 }, "best_practices": { "n": 12612, "mean": 85.3, "median": 92.0, "poor_pct": 1.4, "needs_improvement_pct": 47.0, "good_pct": 51.6 }, "seo": { "n": 12620, "mean": 89.4, "median": 92.0, "poor_pct": 2.1, "needs_improvement_pct": 31.9, "good_pct": 65.9 } }, "core_web_vitals": { "lab": { "lcp_ms": { "n": 12621, "median": 6905, "p75": 11799, "pass_le_2500ms_pct": 11.7 }, "cls": { "n": 12621, "median": 0.006, "p75": 0.075, "pass_le_0_1_pct": 78.2 }, "tbt_ms": { "n": 12621, "median": 139, "p75": 437, "good_le_200ms_pct": 57.3, "poor_gt_600ms_pct": 17.6 }, "inp_ms": { "n": 0, "note": "Lighthouse lab INP (inp_ms) is null for every single run in this dataset (0/12621 populated). Lab INP cannot be reported; see field INP below." } }, "field_crux_where_available": { "lcp_ms": { "n": 2887, "median": 2200, "p75": 3168, "pass_le_2500ms_pct": 59.9 }, "cls": { "n": 2924, "median": 0.0, "p75": 0.06, "pass_le_0_1_pct": 83.4 }, "inp_ms": { "n": 2405, "median": 115, "p75": 154, "pass_le_200ms_pct": 85.6 } }, "lab_vs_field_lcp_pass_rate_gap_pct_points": -48.2 }, "page_weight": { "n_with_flagged_total_byte_weight_item": 63, "coverage_note": "total-byte-weight is a Lighthouse diagnostic that only appears in the 'items' array when the audit is flagged (i.e. the page payload is large enough to warrant a warning). It is not populated for every domain, so this is a biased sample of heavier-than-ideal sites, not a census of page weight across all domains.", "mean_kib": 8227, "median_kib": 5133, "p75_kib": 8474, "lcp_gt_4s_pct": 74.3, "lcp_gt_4s_n": 9374, "lcp_gt_10s_pct": 32.2, "lcp_gt_10s_n": 4062 }, "by_platform": [ { "platform": "WordPress", "n": 5554, "n_high_confidence": 5554, "meets_min_n": true, "poor_pct": 28.7, "mean_performance": 59.6, "median_performance": 59.0, "median_lcp_ms": 7424 }, { "platform": "Custom", "n": 4004, "n_high_confidence": 0, "meets_min_n": true, "poor_pct": 25.6, "mean_performance": 64.9, "median_performance": 64.0, "median_lcp_ms": 6078 }, { "platform": "Unknown", "n": 1143, "n_high_confidence": 0, "meets_min_n": true, "poor_pct": 19.3, "mean_performance": 72.2, "median_performance": 74, "median_lcp_ms": 3896 }, { "platform": "Wix", "n": 707, "n_high_confidence": 707, "meets_min_n": true, "poor_pct": 10.0, "mean_performance": 66.1, "median_performance": 67, "median_lcp_ms": 6604 }, { "platform": "Squarespace", "n": 528, "n_high_confidence": 528, "meets_min_n": true, "poor_pct": 47.2, "mean_performance": 49.4, "median_performance": 50.0, "median_lcp_ms": 11074 }, { "platform": "Shopify", "n": 527, "n_high_confidence": 527, "meets_min_n": true, "poor_pct": 45.9, "mean_performance": 51.5, "median_performance": 52, "median_lcp_ms": 11145 }, { "platform": "Webflow", "n": 143, "n_high_confidence": 143, "meets_min_n": true, "poor_pct": 28.7, "mean_performance": 55.9, "median_performance": 59, "median_lcp_ms": 8441 }, { "platform": "Framer", "n": 15, "n_high_confidence": 15, "meets_min_n": false, "poor_pct": 6.7, "mean_performance": 72.8, "median_performance": 69, "median_lcp_ms": 5805 } ], "platform_note": "'Custom' is reported at platform_confidence=0.4, meaning no known CMS fingerprint was found -- it is a default/residual label, not a verified bespoke build, and is kept separate from the confidently-fingerprinted CMS platforms (WordPress, Wix, Shopify, Squarespace, Webflow, Framer, all >= 0.7 confidence). 'Unknown' (confidence 0.0) is reported separately again and excluded from any 'platform' narrative claims.", "industry_distinct_count_in_joined_set": 663, "industry_counts_full": [ { "industry": "Accountant", "n": 211 }, { "industry": "Financial Planner", "n": 176 }, { "industry": "Web Designer", "n": 169 }, { "industry": "Air Conditioning", "n": 169 }, { "industry": "Psychologist / Counsellor", "n": 166 }, { "industry": "Catering", "n": 161 }, { "industry": "Real Estate", "n": 151 }, { "industry": "Dentist", "n": 149 }, { "industry": "Plumber", "n": 147 }, { "industry": "Electrician", "n": 137 }, { "industry": "Restaurant", "n": 134 }, { "industry": "Cleaning Services", "n": 132 }, { "industry": "Fencing", "n": 123 }, { "industry": "Real Estate Agent", "n": 118 }, { "industry": "Physiotherapy", "n": 118 }, { "industry": "Day Spa", "n": 117 }, { "industry": "Car Detailing", "n": 116 }, { "industry": "Builder", "n": 114 }, { "industry": "Lawyer", "n": 114 }, { "industry": "Pool Builder", "n": 110 }, { "industry": "Mortgage Broker", "n": 109 }, { "industry": "Graphic Designer", "n": 108 }, { "industry": "Yoga Studio", "n": 107 }, { "industry": "Landscaper", "n": 106 }, { "industry": "Chiropractor", "n": 103 }, { "industry": "Cafe", "n": 102 }, { "industry": "Solar Installer", "n": 101 }, { "industry": "Gym", "n": 101 }, { "industry": "Mechanic", "n": 100 }, { "industry": "Car Mechanic", "n": 100 }, { "industry": "Beauty Clinic / Skin Clinic", "n": 99 }, { "industry": "Hair Salon", "n": 98 }, { "industry": "Signage / Printing", "n": 96 }, { "industry": "Kitchen & Bathroom Renovation", "n": 95 }, { "industry": "Conveyancer", "n": 95 }, { "industry": "Photographer", "n": 95 }, { "industry": "Beauty Clinic", "n": 93 }, { "industry": "Pest Control", "n": 90 }, { "industry": "Removalist", "n": 89 }, { "industry": "Allied Health", "n": 86 }, { "industry": "Carpenter", "n": 85 }, { "industry": "IT Consultant", "n": 82 }, { "industry": "Psychologist", "n": 81 }, { "industry": "Massage Therapist", "n": 80 }, { "industry": "Pet Grooming", "n": 76 }, { "industry": "Teeth Whitening", "n": 76 }, { "industry": "Panel Beater", "n": 75 }, { "industry": "Bookkeeper", "n": 72 }, { "industry": "Family Lawyer", "n": 72 }, { "industry": "Painter", "n": 68 }, { "industry": "Driving School", "n": 65 }, { "industry": "Car Dealer", "n": 63 }, { "industry": "Marketing Consultant", "n": 61 }, { "industry": "Co-working Space", "n": 59 }, { "industry": "Pilates Studio", "n": 59 }, { "industry": "Architecture Studio", "n": 57 }, { "industry": "Cleaning Service", "n": 57 }, { "industry": "Nail Salon", "n": 56 }, { "industry": "Veterinarian", "n": 56 }, { "industry": "Barber", "n": 56 }, { "industry": "Veterinary", "n": 56 }, { "industry": "Skip Bin Hire", "n": 54 }, { "industry": "Gutter / Roof", "n": 54 }, { "industry": "Insurance Broker", "n": 54 }, { "industry": "Dietitian / Nutritionist", "n": 54 }, { "industry": "Personal Trainer", "n": 52 }, { "industry": "Childcare", "n": 52 }, { "industry": "Medical Centre", "n": 51 }, { "industry": "Concreter / Paving", "n": 51 }, { "industry": "Podiatrist", "n": 51 }, { "industry": "Migration Agent", "n": 50 }, { "industry": "Furniture Store", "n": 49 }, { "industry": "Health Food Store", "n": 48 }, { "industry": "Florist", "n": 48 }, { "industry": "Arborist / Tree", "n": 47 }, { "industry": "Builder / Renovator", "n": 47 }, { "industry": "Landscape / Garden Design", "n": 47 }, { "industry": "Art Gallery", "n": 47 }, { "industry": "Roofer", "n": 46 }, { "industry": "Flooring", "n": 45 }, { "industry": "Glazier", "n": 45 }, { "industry": "Martial Arts Studio", "n": 45 }, { "industry": "Recruitment", "n": 44 }, { "industry": "Wine Bar / Bottle Shop", "n": 44 }, { "industry": "Osteopath", "n": 43 }, { "industry": "Surveyor", "n": 43 }, { "industry": "Interior Designer", "n": 43 }, { "industry": "Orthodontist", "n": 42 }, { "industry": "Garage Doors", "n": 42 }, { "industry": "Fine Jewellery", "n": 42 }, { "industry": "Photography Studio", "n": 42 }, { "industry": "Video Production", "n": 41 }, { "industry": "Gift Shop", "n": 41 }, { "industry": "Optometrist", "n": 41 }, { "industry": "Windscreen Repair", "n": 40 }, { "industry": "Wedding Venue", "n": 40 }, { "industry": "Event Planner", "n": 40 }, { "industry": "Storage", "n": 40 }, { "industry": "Dog Grooming", "n": 40 }, { "industry": "Tutoring Centre", "n": 39 }, { "industry": "Wedding Photography", "n": 38 }, { "industry": "Event Hire", "n": 38 }, { "industry": "Motorcycle Dealer", "n": 38 }, { "industry": "Curtains & Blinds", "n": 38 }, { "industry": "Structural Engineer", "n": 37 }, { "industry": "Dance Studio", "n": 37 }, { "industry": "Painter / Decorator", "n": 36 }, { "industry": "Tiler", "n": 36 }, { "industry": "Surf / Outdoor", "n": 36 }, { "industry": "Security / CCTV", "n": 35 }, { "industry": "Software Developer", "n": 35 }, { "industry": "Italian Restaurant", "n": 35 }, { "industry": "Shoe Store", "n": 34 }, { "industry": "Marriage Celebrant", "n": 34 }, { "industry": "Acupuncture / TCM", "n": 33 }, { "industry": "Motel", "n": 33 }, { "industry": "Digital Marketing", "n": 33 }, { "industry": "Car Rental", "n": 32 }, { "industry": "Waterproofing", "n": 32 }, { "industry": "Audiologist", "n": 32 }, { "industry": "Kids Activity Centre", "n": 32 }, { "industry": "Garden Centre", "n": 32 }, { "industry": "Cosmetic Clinic", "n": 31 }, { "industry": "Smash Repairs", "n": 31 }, { "industry": "Naturopath", "n": 31 }, { "industry": "Locksmith", "n": 30 }, { "industry": "Conference Centre", "n": 30 }, { "industry": "Demolition", "n": 29 }, { "industry": "Tattoo Studio", "n": 29 }, { "industry": "Antique Dealer", "n": 29 }, { "industry": "Music School", "n": 28 }, { "industry": "Entertainment", "n": 28 }, { "industry": "Gym / Fitness", "n": 27 }, { "industry": "Music Store", "n": 27 }, { "industry": "Powder Coating", "n": 27 }, { "industry": "Plant Nursery", "n": 27 }, { "industry": "Excavation", "n": 26 }, { "industry": "Tyre Service", "n": 26 }, { "industry": "Martial Arts", "n": 26 }, { "industry": "Serviced Apartments", "n": 26 }, { "industry": "Event Venue", "n": 26 }, { "industry": "Counsellor", "n": 26 }, { "industry": "Dog Day Care / Boarding", "n": 25 }, { "industry": "4WD Accessories", "n": 24 }, { "industry": "Town Planner", "n": 24 }, { "industry": "Sporting Goods", "n": 24 }, { "industry": "Hypnotherapy", "n": 24 }, { "industry": "Occupational Therapist", "n": 23 }, { "industry": "Property Management", "n": 23 }, { "industry": "Employment Lawyer", "n": 23 }, { "industry": "Hardware Store", "n": 23 }, { "industry": "Dog Trainer", "n": 23 }, { "industry": "Recruitment Agency", "n": 23 }, { "industry": "Car Wash", "n": 23 }, { "industry": "Dental Clinic", "n": 23 }, { "industry": "Life Coach", "n": 23 }, { "industry": "Bakery", "n": 23 }, { "industry": "Music Lessons", "n": 22 }, { "industry": "Printing", "n": 21 }, { "industry": "Business Consultant", "n": 21 }, { "industry": "Copywriter", "n": 21 }, { "industry": "Hr Consultant", "n": 21 }, { "industry": "Appliance Repair", "n": 21 }, { "industry": "Makeup Artist", "n": 21 }, { "industry": "Lighting Store", "n": 21 }, { "industry": "Business Coach", "n": 20 }, { "industry": "Barber Shop", "n": 20 }, { "industry": "Social Media Agency", "n": 20 }, { "industry": "Architect", "n": 20 }, { "industry": "Bike Shop", "n": 20 }, { "industry": "Fishing / Camping", "n": 20 }, { "industry": "Baby Store", "n": 20 }, { "industry": "Fashion Boutique", "n": 20 }, { "industry": "Criminal Lawyer", "n": 20 }, { "industry": "Float Tank", "n": 19 }, { "industry": "Buyers Agent", "n": 19 }, { "industry": "Sports Store", "n": 19 }, { "industry": "Videographer", "n": 19 }, { "industry": "Swim School", "n": 19 }, { "industry": "Independent Bookshop", "n": 19 }, { "industry": "Jeweller", "n": 19 }, { "industry": "Menswear", "n": 19 }, { "industry": "Towing Service", "n": 18 }, { "industry": "Vet", "n": 18 }, { "industry": "Fabric / Craft Store", "n": 18 }, { "industry": "Kids / Toy Shop", "n": 18 }, { "industry": "Tutoring", "n": 18 }, { "industry": "Escape Room", "n": 17 }, { "industry": "Bed & Breakfast", "n": 17 }, { "industry": "Waste Management", "n": 17 }, { "industry": "Manufacturing", "n": 17 }, { "industry": "Interior Decorator", "n": 17 }, { "industry": "Art Classes", "n": 17 }, { "industry": "Building Inspector", "n": 17 }, { "industry": "Pet Store", "n": 17 }, { "industry": "Indian Restaurant", "n": 17 }, { "industry": "Artisan Butcher", "n": 17 }, { "industry": "Solicitor", "n": 17 }, { "industry": "Language School", "n": 16 }, { "industry": "Logistics", "n": 16 }, { "industry": "Bricklayer", "n": 16 }, { "industry": "Mini Golf", "n": 16 }, { "industry": "Acupuncture", "n": 16 }, { "industry": "Plasterer", "n": 16 }, { "industry": "Waxing Studio", "n": 16 }, { "industry": "Dietitian", "n": 16 }, { "industry": "Immigration Lawyer", "n": 16 }, { "industry": "Food Truck", "n": 16 }, { "industry": "Golf Shop", "n": 16 }, { "industry": "Boxing Gym", "n": 16 }, { "industry": "Go Karting", "n": 16 }, { "industry": "Photo Booth Hire", "n": 15 }, { "industry": "Recording Studio", "n": 15 }, { "industry": "Advertising Agency", "n": 15 }, { "industry": "Tour Operator", "n": 15 }, { "industry": "Disability Services", "n": 15 }, { "industry": "Bar", "n": 15 }, { "industry": "Piano Teacher", "n": 15 }, { "industry": "Payroll Services", "n": 14 }, { "industry": "Cat Boarding", "n": 14 }, { "industry": "Funeral Director", "n": 14 }, { "industry": "Speech Therapist", "n": 14 }, { "industry": "Window Cleaning", "n": 14 }, { "industry": "Guitar Lessons", "n": 14 }, { "industry": "Thai Restaurant", "n": 14 }, { "industry": "Garage Door", "n": 14 }, { "industry": "Commercial Lawyer", "n": 14 }, { "industry": "Japanese Restaurant", "n": 14 }, { "industry": "Seo Consultant", "n": 14 }, { "industry": "Boat Dealer", "n": 13 }, { "industry": "Signage", "n": 13 }, { "industry": "Holistic Health", "n": 13 }, { "industry": "Stationery", "n": 13 }, { "industry": "Tattoo Removal", "n": 13 }, { "industry": "Coffee Roaster", "n": 13 }, { "industry": "Exercise Physiologist", "n": 13 }, { "industry": "Preschool", "n": 13 }, { "industry": "Chiropractic", "n": 13 }, { "industry": "Alarm Systems", "n": 13 }, { "industry": "Uniforms / Embroidery", "n": 13 }, { "industry": "Pharmacy", "n": 13 }, { "industry": "Concreter", "n": 13 }, { "industry": "Homewares", "n": 13 }, { "industry": "Blinds", "n": 12 }, { "industry": "Translator", "n": 12 }, { "industry": "Cake Shop", "n": 12 }, { "industry": "Cooking School", "n": 12 }, { "industry": "Paint Shop", "n": 12 }, { "industry": "Children's Clothing", "n": 12 }, { "industry": "Bed And Breakfast", "n": 12 }, { "industry": "Tailor", "n": 12 }, { "industry": "Daycare", "n": 12 }, { "industry": "Motorcycle Repair", "n": 12 }, { "industry": "Sports Bar", "n": 12 }, { "industry": "Ndis Provider", "n": 12 }, { "industry": "Party Supplies", "n": 12 }, { "industry": "Translation Services", "n": 12 }, { "industry": "Co-Working Space", "n": 11 }, { "industry": "Dog Training", "n": 11 }, { "industry": "Laser Clinic", "n": 11 }, { "industry": "Microbrewery", "n": 11 }, { "industry": "Dermatologist", "n": 11 }, { "industry": "Rubbish Removal", "n": 11 }, { "industry": "Car Service", "n": 11 }, { "industry": "Celebrant", "n": 11 }, { "industry": "Courier", "n": 11 }, { "industry": "Home Care", "n": 11 }, { "industry": "Aged Care", "n": 10 }, { "industry": "Lash & Brow Studio", "n": 10 }, { "industry": "Band Hire", "n": 10 }, { "industry": "Caravan Dealer", "n": 10 }, { "industry": "Musical Instruments", "n": 10 }, { "industry": "Lash Extensions", "n": 10 }, { "industry": "Metal Fabrication", "n": 10 }, { "industry": "Tyre Shop", "n": 10 }, { "industry": "Recycling", "n": 10 }, { "industry": "Pizza Restaurant", "n": 10 }, { "industry": "Burger Restaurant", "n": 10 }, { "industry": "Pub", "n": 10 }, { "industry": "Phone Repair", "n": 10 }, { "industry": "Flood Restoration", "n": 10 }, { "industry": "Paving", "n": 9 }, { "industry": "Handyman", "n": 9 }, { "industry": "Scaffolding", "n": 9 }, { "industry": "Estate Lawyer", "n": 9 }, { "industry": "Aquarium Shop", "n": 9 }, { "industry": "Hotel", "n": 9 }, { "industry": "Watch Store", "n": 9 }, { "industry": "Computer Shop", "n": 9 }, { "industry": "Gin Distillery", "n": 9 }, { "industry": "Vegan / Vegetarian Restaurant", "n": 9 }, { "industry": "Web Developer", "n": 9 }, { "industry": "Transmission Specialist", "n": 9 }, { "industry": "Auto Electrician", "n": 9 }, { "industry": "Security Systems", "n": 9 }, { "industry": "Furniture Repair", "n": 9 }, { "industry": "Boutique Hotel", "n": 9 }, { "industry": "Property Manager", "n": 9 }, { "industry": "Nutritionist", "n": 9 }, { "industry": "Gutter Cleaning", "n": 8 }, { "industry": "Nanny Agency", "n": 8 }, { "industry": "Toy Store", "n": 8 }, { "industry": "Pet Shop", "n": 8 }, { "industry": "Specialty Food / Deli", "n": 8 }, { "industry": "Mexican Restaurant", "n": 8 }, { "industry": "Spray Tan Studio", "n": 8 }, { "industry": "Cleaner", "n": 8 }, { "industry": "Skin Clinic", "n": 8 }, { "industry": "Commercial Cleaning", "n": 8 }, { "industry": "Bridal Shop", "n": 8 }, { "industry": "Cleaners", "n": 8 }, { "industry": "Painters", "n": 8 }, { "industry": "Spray Tan", "n": 8 }, { "industry": "Nightclub", "n": 7 }, { "industry": "Warehouse", "n": 7 }, { "industry": "Dj Hire", "n": 7 }, { "industry": "Dance School", "n": 7 }, { "industry": "Security Guard", "n": 7 }, { "industry": "Smash Repair", "n": 7 }, { "industry": "Laser Tag", "n": 7 }, { "industry": "Cctv Installation", "n": 7 }, { "industry": "Vietnamese Restaurant", "n": 7 }, { "industry": "Builders", "n": 7 }, { "industry": "Hypnotherapist", "n": 7 }, { "industry": "Clothing Store", "n": 7 }, { "industry": "Dessert Cafe", "n": 7 }, { "industry": "Waxing Salon", "n": 7 }, { "industry": "Carpenters", "n": 7 }, { "industry": "Curtains", "n": 7 }, { "industry": "DJ / Entertainment", "n": 7 }, { "industry": "Crane Hire", "n": 7 }, { "industry": "Physiotherapist", "n": 7 }, { "industry": "Seafood Restaurant", "n": 7 }, { "industry": "Chinese Restaurant", "n": 7 }, { "industry": "Chocolatier", "n": 7 }, { "industry": "Travel Agent", "n": 7 }, { "industry": "Karaoke / Bar", "n": 7 }, { "industry": "Pr Agency", "n": 7 }, { "industry": "First Aid Training", "n": 7 }, { "industry": "Plastic Surgeon", "n": 7 }, { "industry": "Welding", "n": 7 }, { "industry": "Tile Shop", "n": 7 }, { "industry": "Ceramics / Pottery Studio", "n": 6 }, { "industry": "Engineering", "n": 6 }, { "industry": "Crystal / Wellness Shop", "n": 6 }, { "industry": "Tax Accountant", "n": 6 }, { "industry": "Arborist", "n": 6 }, { "industry": "Juice Bar", "n": 6 }, { "industry": "Dry Cleaner", "n": 6 }, { "industry": "Upholstery", "n": 6 }, { "industry": "Pressure Cleaning", "n": 6 }, { "industry": "Lawn Mowing", "n": 6 }, { "industry": "Office 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}, { "industry": "Web Designer", "n": 169, "poor_pct": 18.9, "mean_performance": 66.3, "median_lcp_ms": 5207 }, { "industry": "Yoga Studio", "n": 107, "poor_pct": 24.3, "mean_performance": 66.2, "median_lcp_ms": 6182 }, { "industry": "Lawyer", "n": 114, "poor_pct": 21.1, "mean_performance": 65.8, "median_lcp_ms": 6316 } ], "worst_10_industries": [ { "industry": "Real Estate", "n": 151, "poor_pct": 41.1, "mean_performance": 54.1, "median_lcp_ms": 8551 }, { "industry": "Dentist", "n": 149, "poor_pct": 36.9, "mean_performance": 57.1, "median_lcp_ms": 8779 }, { "industry": "Physiotherapy", "n": 118, "poor_pct": 29.7, "mean_performance": 59.1, "median_lcp_ms": 8028 }, { "industry": "Day Spa", "n": 117, "poor_pct": 28.2, "mean_performance": 59.5, "median_lcp_ms": 7336 }, { "industry": "Mortgage Broker", "n": 109, "poor_pct": 33.0, "mean_performance": 60.6, "median_lcp_ms": 6563 }, { "industry": "Car Mechanic", "n": 100, "poor_pct": 34.0, "mean_performance": 61.4, "median_lcp_ms": 6500 }, { "industry": "Solar Installer", "n": 101, "poor_pct": 27.7, "mean_performance": 61.4, "median_lcp_ms": 7756 }, { "industry": "Kitchen & Bathroom Renovation", "n": 95, "poor_pct": 25.3, "mean_performance": 61.6, "median_lcp_ms": 6932 }, { "industry": "Chiropractor", "n": 103, "poor_pct": 24.3, "mean_performance": 61.8, "median_lcp_ms": 7515 }, { "industry": "Cleaning Services", "n": 132, "poor_pct": 28.0, "mean_performance": 62.5, "median_lcp_ms": 6578 } ], "by_sector": [ { "sector": "trades", "n": 2049, "poor_pct": 23.2, "mean_performance": 63.4, "median_lcp_ms": 6560 }, { "sector": "other", "n": 1766, "poor_pct": 31.7, "mean_performance": 60.4, "median_lcp_ms": 7121 }, { "sector": "professional services", "n": 1560, "poor_pct": 23.7, "mean_performance": 64.0, "median_lcp_ms": 6400 }, { "sector": "health", "n": 1498, "poor_pct": 26.2, "mean_performance": 61.3, "median_lcp_ms": 6973 }, { "sector": "fitness/wellness", "n": 1142, "poor_pct": 27.7, "mean_performance": 62.7, "median_lcp_ms": 6874 }, { "sector": "creative/agency", "n": 907, "poor_pct": 24.1, "mean_performance": 63.8, "median_lcp_ms": 6214 }, { "sector": "hospitality", "n": 860, "poor_pct": 28.3, "mean_performance": 61.6, "median_lcp_ms": 7533 }, { "sector": "home services", "n": 833, "poor_pct": 23.8, "mean_performance": 63.4, "median_lcp_ms": 6234 }, { "sector": "automotive", "n": 723, "poor_pct": 29.3, "mean_performance": 60.9, "median_lcp_ms": 6976 }, { "sector": "retail/ecommerce", "n": 652, "poor_pct": 37.9, "mean_performance": 56.9, "median_lcp_ms": 8851 }, { "sector": "education", "n": 326, "poor_pct": 31.0, "mean_performance": 60.9, "median_lcp_ms": 7122 }, { "sector": "real estate", "n": 305, "poor_pct": 35.1, "mean_performance": 58.3, "median_lcp_ms": 7681 } ], "by_state_min_n100": [ { "state": "NSW", "n": 1091, "meets_min_n": true, "mean_performance": 61.5, "median_performance": 61, "poor_pct": 30.2 }, { "state": "QLD", "n": 793, "meets_min_n": true, "mean_performance": 60.1, "median_performance": 59, "poor_pct": 33.4 }, { "state": "VIC", "n": 758, "meets_min_n": true, "mean_performance": 60.1, "median_performance": 59.0, "poor_pct": 31.9 }, { "state": "TAS", "n": 141, "meets_min_n": true, "mean_performance": 64.5, "median_performance": 63, "poor_pct": 22.7 }, { "state": "ACT", "n": 131, "meets_min_n": true, "mean_performance": 61.7, "median_performance": 59, "poor_pct": 30.5 } ], "by_state_all_including_thin": [ { "state": "NSW", "n": 1091, "meets_min_n": true, "mean_performance": 61.5, "median_performance": 61, "poor_pct": 30.2 }, { "state": "QLD", "n": 793, "meets_min_n": true, "mean_performance": 60.1, "median_performance": 59, "poor_pct": 33.4 }, { "state": "VIC", "n": 758, "meets_min_n": true, "mean_performance": 60.1, "median_performance": 59.0, "poor_pct": 31.9 }, { "state": "TAS", "n": 141, "meets_min_n": true, "mean_performance": 64.5, "median_performance": 63, "poor_pct": 22.7 }, { "state": "ACT", "n": 131, "meets_min_n": true, "mean_performance": 61.7, "median_performance": 59, "poor_pct": 30.5 }, { "state": "WA", "n": 92, "meets_min_n": false, "mean_performance": 50.8, "median_performance": 45.5, "poor_pct": 56.5 }, { "state": "SA", "n": 27, "meets_min_n": false, "mean_performance": 43.5, "median_performance": 36, "poor_pct": 77.8 }, { "state": "NT", "n": 16, "meets_min_n": false, "mean_performance": 62.6, "median_performance": 68.5, "poor_pct": 25.0 } ], "n_domains_no_state_derived": 9572, "melbourne_vs_rest_vic": { "melbourne_metro_postcode_3000_3207": { "n": 163, "mean_performance": 53.7, "poor_pct": 46.6 }, "rest_of_vic": { "n": 54, "mean_performance": 49.4, "poor_pct": 61.1 }, "vic_state_word_only_no_postcode": { "n": 541, "mean_performance": 63.1, "poor_pct": 24.6 } }, "chart_data": { "performance_histogram_10pt_bins": [ { "bin": "0-10", "n": 53 }, { "bin": "10-20", "n": 139 }, { "bin": "20-30", "n": 426 }, { "bin": "30-40", "n": 1169 }, { "bin": "40-50", "n": 1654 }, { "bin": "50-60", "n": 2474 }, { "bin": "60-70", "n": 2635 }, { "bin": "70-80", "n": 1416 }, { "bin": "80-90", "n": 1034 }, { "bin": "90-100", "n": 1621 } ], "by_platform": [ { "platform": "WordPress", "n": 5554, "n_high_confidence": 5554, "meets_min_n": true, "poor_pct": 28.7, "mean_performance": 59.6, "median_performance": 59.0, "median_lcp_ms": 7424 }, { "platform": "Custom", "n": 4004, "n_high_confidence": 0, "meets_min_n": true, "poor_pct": 25.6, "mean_performance": 64.9, "median_performance": 64.0, "median_lcp_ms": 6078 }, { "platform": "Unknown", "n": 1143, "n_high_confidence": 0, "meets_min_n": true, "poor_pct": 19.3, "mean_performance": 72.2, "median_performance": 74, "median_lcp_ms": 3896 }, { "platform": "Wix", "n": 707, "n_high_confidence": 707, "meets_min_n": true, "poor_pct": 10.0, "mean_performance": 66.1, "median_performance": 67, "median_lcp_ms": 6604 }, { "platform": "Squarespace", "n": 528, "n_high_confidence": 528, "meets_min_n": true, "poor_pct": 47.2, "mean_performance": 49.4, "median_performance": 50.0, "median_lcp_ms": 11074 }, { "platform": "Shopify", "n": 527, "n_high_confidence": 527, "meets_min_n": true, "poor_pct": 45.9, "mean_performance": 51.5, "median_performance": 52, "median_lcp_ms": 11145 }, { "platform": "Webflow", "n": 143, "n_high_confidence": 143, "meets_min_n": true, "poor_pct": 28.7, "mean_performance": 55.9, "median_performance": 59, "median_lcp_ms": 8441 }, { "platform": "Framer", "n": 15, "n_high_confidence": 15, "meets_min_n": false, "poor_pct": 6.7, "mean_performance": 72.8, "median_performance": 69, "median_lcp_ms": 5805 } ], "by_sector": [ { "sector": "trades", "n": 2049, "poor_pct": 23.2, "mean_performance": 63.4, "median_lcp_ms": 6560 }, { "sector": "other", "n": 1766, "poor_pct": 31.7, "mean_performance": 60.4, "median_lcp_ms": 7121 }, { "sector": "professional services", "n": 1560, "poor_pct": 23.7, "mean_performance": 64.0, "median_lcp_ms": 6400 }, { "sector": "health", "n": 1498, "poor_pct": 26.2, "mean_performance": 61.3, "median_lcp_ms": 6973 }, { "sector": "fitness/wellness", "n": 1142, "poor_pct": 27.7, "mean_performance": 62.7, "median_lcp_ms": 6874 }, { "sector": "creative/agency", "n": 907, "poor_pct": 24.1, "mean_performance": 63.8, "median_lcp_ms": 6214 }, { "sector": "hospitality", "n": 860, "poor_pct": 28.3, "mean_performance": 61.6, "median_lcp_ms": 7533 }, { "sector": "home services", "n": 833, "poor_pct": 23.8, "mean_performance": 63.4, "median_lcp_ms": 6234 }, { "sector": "automotive", "n": 723, "poor_pct": 29.3, "mean_performance": 60.9, "median_lcp_ms": 6976 }, { "sector": "retail/ecommerce", "n": 652, "poor_pct": 37.9, "mean_performance": 56.9, "median_lcp_ms": 8851 }, { "sector": "education", "n": 326, "poor_pct": 31.0, "mean_performance": 60.9, "median_lcp_ms": 7122 }, { "sector": "real estate", "n": 305, "poor_pct": 35.1, "mean_performance": 58.3, "median_lcp_ms": 7681 } ] }, "methodology": { "sample_description": "Domains are Australian small/medium businesses gathered by Pryce Digital's own lead scraper (Google Places + ABR sourced), then run once each through Google Lighthouse via the PageSpeed Insights API. This is not a random sample of all Australian websites -- it is skewed toward small local service businesses in the industries we prospect (trades, health, hospitality, professional services, etc), and skewed away from large enterprise or purely e-commerce-at-scale sites.", "strategy": "All runs use strategy='mobile' (mobile emulation, throttled network/CPU per Lighthouse defaults). No desktop-strategy top-level rows exist in this table, though a subset of runs carry a secondary desktop score+vitals block in the 'details' JSON, not analysed here.", "single_run_caveat": "Each domain has a single Lighthouse run (we take the latest 'ok' run per domain when a domain was re-checked). Individual Lighthouse scores are known to be noisy run-to-run (typically +/- 5-10 performance points) due to lab network/CPU variance; aggregate stats (means, medians, pass rates across thousands of domains) are stable but a single domain's exact score should not be treated as precise.", "date_range": [ "2026-05-25 06:47:53.351000", "2026-09-05 12:15:34.984000" ], "lighthouse_versions": [ { "version": "13.3.0", "n": 12685 }, { "version": "13.4.0", "n": 7 }, { "version": "13.0.1", "n": 1 }, { "version": "13.4.1", "n": 1 } ], "platform_detection": "Platform is detected heuristically (HTML/header/asset fingerprinting) with a platform_confidence score. We only treat platform_confidence >= 0.7 as a confident CMS match; 'Custom' (0.4) means no fingerprint matched and is not proof of a hand-built site, and 'Unknown' (0.0) means detection failed outright.", "state_derivation": "State is derived from a 4-digit postcode found in the free-text Lead.address field using official AU postcode ranges, falling back to a state-abbreviation word match (NSW/VIC/QLD/WA/SA/TAS/NT/ACT) when no postcode is present. Only states with n >= 100 domains are published individually.", "field_data_caveat": "The has_field_data boolean is true for 12617 of 12621 domains (100.0%), but the actual CrUX field metric columns (field_lcp_ms) are only populated for 2887 domains (22.9%). has_field_data appears to default true rather than confirming a real Chrome UX Report match; only field_lcp_ms/field_cls/field_inp_ms being non-null should be treated as 'we have real-user data'." }, "state_by_industry": { "method": "Latest ok mobile-strategy SpeedCheckRun per domain with a non-null performance score (12,621 domains), joined to Lead on the website host (lower-cased, leading www. removed); where several Lead rows share a domain, one with a non-empty address (then a non-empty industry) is preferred. State is derived from the free-text Lead.address: a 4-digit postcode mapped with official AU postcode ranges (the one after a state abbreviation if present, else the last valid one), falling back to a case-insensitive state-abbreviation word match. Industry is the raw Lead.industry label, not the keyword sector groups. A state x industry cell, state total or industry total is published only when n >= 30. Poor = performance < 50; median LCP is lab LCP in seconds. Because of the address-preferring de-duplication, state totals here (3,301 sites with a derivable state) run slightly higher than by_state_min_n100 (3,049).", "min_n": 30, "n_domains_with_state": 3301, "n_domains_with_state_and_industry": 3301, "n_distinct_industries_with_state": 491, "n_state_industry_cells_any_n": 1044, "largest_cell": { "state": "VIC", "industry": "Plumber", "n": 26 }, "result_note": "No state x industry cell reaches n >= 30: industry labels are too fine-grained (491 distinct labels across 3,301 state-matched sites, 1,044 cells). The largest cell is VIC Plumber at n = 26.", "cells": [], "state_totals": [ { "state": "NSW", "n": 1122, "median_performance": 61.0, "poor_pct": 29.9, "median_lcp_s": 6.6 }, { "state": "QLD", "n": 868, "median_performance": 59.0, "poor_pct": 33.9, "median_lcp_s": 6.9 }, { "state": "VIC", "n": 860, "median_performance": 59.0, "poor_pct": 31.3, "median_lcp_s": 7.5 }, { "state": "TAS", "n": 153, "median_performance": 63.0, "poor_pct": 22.2, "median_lcp_s": 6.9 }, { "state": "ACT", "n": 135, "median_performance": 59.0, "poor_pct": 31.9, "median_lcp_s": 6.5 }, { "state": "WA", "n": 106, "median_performance": 47.0, "poor_pct": 52.8, "median_lcp_s": 9.5 }, { "state": "SA", "n": 37, "median_performance": 48.0, "poor_pct": 51.4, "median_lcp_s": 10.4 } ], "industry_totals": [ { "industry": "Plumber", "n": 42, "median_performance": 58.5, "poor_pct": 31.0, "median_lcp_s": 8.9 }, { "industry": "Dentist", "n": 35, "median_performance": 38.0, "poor_pct": 60.0, "median_lcp_s": 11.0 }, { "industry": "Driving School", "n": 33, "median_performance": 57.0, "poor_pct": 39.4, "median_lcp_s": 9.2 } ] } }