Law firm websites,
built for authority.
Most Australian law firm websites look like they were photocopied from the same 2011 template — a stock photo of a gavel, a team grid where everyone is in grey suits, a services page that reads like a court glossary. They don't generate qualified enquiries because they don't demonstrate authority. They demonstrate conformity.
A law firm website is a trust document. Before anyone picks up the phone, they've read three of your pages and decided whether you're the firm for them. The job of the site is to make that decision easy — make the right clients confident and the wrong ones bounce before they waste your intake team's time. That takes a custom site, not a template.
What law firms actually need.
Practice area pages that actually rank
Every practice area is its own SEO target. 'Commercial litigation Melbourne', 'family law solicitor Melbourne', 'property law firm'. Each needs its own page with proper depth, not a one-line summary in a services grid.
Partner and associate profiles that build trust
Clients hire individuals, not firms. Every partner and senior associate deserves a real profile with a photo, case history, specialisation, and a clear route to contact them directly.
Case outcomes framed carefully
Australian advertising rules restrict how you present case outcomes. We build sites that showcase authority and experience without running foul of APS rules — with proper disclosures, appropriate language, and client privacy respected.
Intake forms that qualify, not just capture
A law firm's website should filter enquiries before the intake team sees them. Custom forms with matter-type, urgency, conflict-check fields, and routing based on practice area save hours of intake time.
Mistakes we see most of the time.
Generic stock photo team pages
Three-piece suits, crossed arms, grey office background. Every law firm template ships this look. Your firm is not defined by generic stock photography — you're defined by the specific partners doing the work.
Services-page-as-court-glossary
'Litigation. Commercial. Family. Estate planning.' A one-line list of terms isn't a services page. It's SEO suicide and it tells clients nothing about whether you can actually help them.
Broken or missing conflict check flow
Most template law firm sites ship with a basic contact form that never asks the conflict-check questions intake teams actually need. We build forms that capture what your intake team actually needs on first touch.
A multi-practice law firm design study — practice areas, team profiles, case focus, intake flow. Built to demonstrate how a firm site can generate qualified leads without stock photo libraries.
Frequently asked.
Can you build sites that comply with Australian legal advertising rules?
Yes. We work with firms under the APS and state legal profession rules. We know the difference between permissible case descriptions and restricted claims, and we build sites that respect both the letter and the spirit of the advertising conduct rules.
Do you offer content writing for practice areas?
We can. Deep practice area copy usually benefits from subject matter expert input (your partners), but we can write or edit to fit the tone. Budget for content work usually sits at $1,500–$4,000 on top of the build.
How do you handle case studies or client testimonials given confidentiality constraints?
Carefully. Case studies can be framed around the matter type, outcome, and legal question without identifying the client. Testimonials — where permissible — can be sourced with client consent. Most firms end up with a mix of de-identified case notes and permitted quotes.
Let's build yours properly.
Book a free 10-point audit of your current site. We'll send the report back within 48 hours, and you keep it whether you hire us or not.
Book a free audit→