§ 01 / 09·Homepage · Pryce Digital
Melbourne · 37.8136° S · 144.9631° E

HANDCODEDWEBSITES.

Studio
NamePryce Digital
Founded2026
StatusAccepting briefs
Focus

We build custom websites for Australian and New Zealand businesses that refuse to ship another template. React, Next.js, hand-coded. No page builders. No shortcuts. No excuses.

Start here
Free auditSee the work →
§ 02STATEMENT

We believe the web is better when the people building it actually care about the code. Every site we ship is hand-written from an empty file. No Webflow, no Squarespace, no Framer, no shortcuts.

§ 03WORK

Design studies.

Brunswick RoastersThe Luna Boutique HotelSterling & AssociatesMeridian ArchitectureHarvest TablePulse AI
View all work
§Where to start

Not sure if your site is the problem? Find out free.

Our free audit checks your site's speed, Core Web Vitals, on-page SEO and conversion basics in 30 seconds. You get a 10-point report on what's quietly leaking leads — delivered instantly, no email wall, no sales pitch.

· Speed + Core Web Vitals
· On-page SEO checks
· Mobile + accessibility
· 10-point written report
Run a free audit
§ 04COMMITMENTS

What we ship,
every time.

Load time
< 2 seconds
Or we rebuild it. The web is too slow and we refuse to make it slower.
Lighthouse
95 minimum
On performance, accessibility, best practices and SEO. Measured, not promised.
Timeline
6 weeks
Kickoff to launch. Fixed scope, fixed dates. Nothing drips past week six.
CMS
You own it
Sanity or Payload. Your content, your data, exportable any time. No lock-in.
Iteration
30 days free
Bug fixes, copy tweaks, content updates for 30 days after launch. No drip retainer.
§ 05CAPABILITIES

Five things,
done properly.

01
Custom build
Hand-coded sites
React, Next.js, your CMS of choice. Six-week fixed-scope builds from empty file to launch. The main thing we do.
02
Full redesign
Same domain, new site
Your current site is costing you business. We keep what works, rebuild the rest, migrate the SEO. Launch without downtime.
03
Custom e-commerce
Stripe-native stores
Premium storefronts without the Shopify theme ceiling. Stripe checkout, your CMS, your brand, zero platform fees.
04
Brand & content
When the site is fine
Sometimes the code is fine but the words and the look are wrong. We run a strategy pass, rewrite copy, refresh visuals.
05
Post-launch care
30 days included
Free iteration for 30 days after launch. After that, by the hour when you need changes. No retainer lock-in.
§ 06APPROACH
[ 6 weeks · start to launch ]

Six weeks,
no discovery theatre.

Week 0

Free audit

Before anything's signed we write a free 10-point audit of your current site — performance, SEO, conversion friction, mobile, brand. You keep it whether you hire us or not.

PDF audit report
Lighthouse score
Priority fix list
Week 1

Strategy

One 90-minute call. We come out with a sitemap, technical plan, fixed scope and a written proposal. Nothing moves until you sign off.

Sitemap
Technical plan
Fixed-scope proposal
Weeks 2–3

Design

High-fidelity designs in Figma for every page — desktop and mobile. One round of feedback, one round of revisions. We don't ship committee-designed work.

Figma designs
Mobile layouts
Design system
Weeks 4–5

Build

Hand-coded in React and Next.js. You get a live staging link you can click through every day. Performance budgets enforced as we go.

Staging site
Daily progress
95+ Lighthouse
Week 6

Launch

Launch day, DNS cutover, 301 redirects, sitemap submitted. Then 30 days of free iteration. No drip retainer, no lock-in.

Live launch
30-day iteration
CMS handover
§ 07STUDIO
Who we are
Pryce Digital
Melbourne, VIC
Est. 2026
Accepting briefs

A Melbourne studio that writes every line by hand.

Pryce Digital exists because most business websites are broken not because the builders are bad, but because the tools are. Page builders compromise on performance, SEO and brand distinctiveness in ways most owners don't notice until it's too late. We build without them.

PositionA

Hand-coded only

Every site we ship is written from an empty file. No page builders, no drag-and-drop, no template exports, no exceptions. Slower than Webflow, and that's the entire point.

PositionB

Fixed price, fixed scope

Every proposal is fixed-price and written in plain English. No hourly creep, no scope drip — you know the number before we start.

PositionC

Australia & NZ only

Melbourne-first, AU- and NZ-wide. Close enough on time zone, similar market context, easy to jump on a call or get on a plane. Not trying to be a global studio yet.

§ 08QUESTIONS

Frequently asked.

01

What does a project cost?

02

How long does it take?

03

Why hand-code instead of using a builder?

04

Can we update the site ourselves after launch?

05

You're a new studio. Why should we trust you?

06

Do you work with businesses outside Australia and New Zealand?

§ 09CONTACT

Tell us about your site.

Fill this in and we'll come back with a free 10-point audit of your current site inside 48 hours. You keep it whether you hire us or not. Currently accepting new projects.

Or skip the form
studio@prycedigital.com

Melbourne, VIC · Australia