§ 01Homepage
37.8136° S · 144.9631° E

HAND CODED
WEBSITES.

Custom-coded sites for Australian businesses that need to win, not blend in. From $8,000.

Melbourne VIC · Hand coded
§ 02STATEMENT

We believe the web is better when the people building it actually care about the code. Every site we ship is hand-written from an empty file. No Webflow, no Squarespace, no Framer, no shortcuts.

§ 03What we build

What we build,and where to start.

Six ways in · one studio
Scale 1:1 · nothing traced
§ 04Free site check

Not sure if your site is the problem? Find out free.

The check reads your site the way a visitor's browser does — loading speed, Core Web Vitals, the on-page SEO basics and whether the page actually asks for the enquiry. You get the findings back written in plain language, on the page, before we ask you for anything.

01Speed and Core Web Vitals
02On-page SEO basics
03Mobile and accessibility
04Whether the page asks for the enquiry
Run a free audit
Plate 04 · site checkReading the page, top to bottom
§ 05Commitments

What we ship,
every time.

Load time
< 2 seconds
Or we rebuild it. The web is too slow and we refuse to make it slower.
Lighthouse
95 minimum
On performance, accessibility, best practices and SEO. Measured, not promised.
Timeline
6 weeks
Kickoff to launch. Fixed scope, fixed dates. Nothing drips past week six.
CMS
You own it
Sanity or Payload. Your content, your data, exportable any time. No lock-in.
Iteration
30 days free
Bug fixes, copy tweaks, content updates for 30 days after launch. No drip retainer.
§ 06Capabilities

Five things,
done properly.

01
Custom build
Hand-coded sites
React, Next.js, your CMS of choice. Six-week fixed-scope builds from empty file to launch. The main thing we do.
02
Full redesign
Same domain, new site
Your current site is costing you business. We keep what works, rebuild the rest, migrate the SEO. Launch without downtime.
03
Custom e-commerce
Stripe-native stores
Premium storefronts without the Shopify theme ceiling. Stripe checkout, your CMS, your brand, zero platform fees.
04
Brand & content
When the site is fine
Sometimes the code is fine but the words and the look are wrong. We run a strategy pass, rewrite copy, refresh visuals.
05
Post-launch care
30 days included
Free iteration for 30 days after launch. After that, by the hour when you need changes. No retainer lock-in.
§ 07Approach
[ 6 weeks · start to launch ]

Six weeks,
no discovery theatre.

Week 0

Free audit

Before anything's signed we write a free 10-point audit of your current site — performance, SEO, conversion friction, mobile, brand. You keep it whether you hire us or not.

PDF audit report
Lighthouse score
Priority fix list
Week 1

Strategy

One 90-minute call. We come out with a sitemap, technical plan, fixed scope and a written proposal. Nothing moves until you sign off.

Sitemap
Technical plan
Fixed-scope proposal
Weeks 2–3

Design

High-fidelity designs in Figma for every page — desktop and mobile. One round of feedback, one round of revisions. We don't ship committee-designed work.

Figma designs
Mobile layouts
Design system
Weeks 4–5

Build

Hand-coded in React and Next.js. You get a live staging link you can click through every day. Performance budgets enforced as we go.

Staging site
Daily progress
95+ Lighthouse
Week 6

Launch

Launch day, DNS cutover, 301 redirects, sitemap submitted. Then 30 days of free iteration. No drip retainer, no lock-in.

Live launch
30-day iteration
CMS handover
§ 08Studio
Who we are
Pryce Digital
Melbourne, VIC
Est. 2026
Accepting briefs

A Melbourne studio that writes every line by hand.

Pryce Digital exists because most business websites are broken not because the builders are bad, but because the tools are. Page builders compromise on performance, SEO and brand distinctiveness in ways most owners don't notice until it's too late. We build without them.

PositionA

Hand-coded only

Every site we ship is written from an empty file. No page builders, no drag-and-drop, no template exports, no exceptions. Slower than Webflow, and that's the entire point.

PositionB

Fixed price, fixed scope

Every proposal is fixed-price and written in plain English. No hourly creep, no scope drip — you know the number before we start.

PositionC

Australia & NZ only

Melbourne-first, AU- and NZ-wide. Close enough on time zone, similar market context, easy to jump on a call or get on a plane. Not trying to be a global studio yet.

§ 09Questions

Frequently asked.

01

What does a project cost?

02

How long does it take?

03

Why hand-code instead of using a builder?

04

Can we update the site ourselves after launch?

05

You're a new studio. Why should we trust you?

06

Do you work with businesses outside Australia and New Zealand?

§ 10Book a call

Talk it through with the studio.

Twenty minutes, no deck. Tell us what the site has to do and we'll tell you straight whether we're the right studio to build it.

Or send the brief

Tell us about your project and what you'd like to talk through. We'll be back the same day with a confirmed call time. Or run our free instant audit first to see where your current site stands. Currently accepting new projects.

Or skip the form
Call the studio — 0421 933 907studio@prycedigital.com

Melbourne, VIC · Australia

Projects from $8,000.