HAND CODED
WEBSITES.
Websites for Australian businesses, built so the people who land on them call, book or enquire. From $8,000.
We believe the web is better when the people building it actually care about the code. Every site we ship is hand-written from an empty file. No Webflow, no Squarespace, no Framer, no shortcuts.
What we build,and where to start.
Six ways in · one studioCustom web design
Full custom builds from an empty file — the core of what we do.
02Small-business websites
Right-sized builds for small teams that need a fast, focused site without enterprise scope.
03Web design — Melbourne
Our home turf. Melbourne businesses that want a site built close to home.
04Hotels & venues
Booking-first sites built to earn direct reservations instead of paying OTA commission.
05Restaurants & hospitality
Menu, story and reservations, built so the site matches the quality of the food.
06Free site check
Not sure where you stand? Run a 30-second automated check on your current site first.
Not sure if your site is the problem? Find out free.
The check reads your site the way a visitor's browser does — loading speed, Core Web Vitals, the on-page SEO basics and whether the page actually asks for the enquiry. You get the findings back written in plain language, on the page, before we ask you for anything.
If it turns something up, the Fix Sprint fixes it — fixed price, quoted within 48 hours.
What we aim for,
in writing.
Our own site, tested next to five Melbourne agencies on WordPress.
We are a new studio, so there are no client results to put here yet. This is the one site we can be held to: prycedigital.com, measured with Google Lighthouse on mobile (the engine behind PageSpeed Insights), homepage only, median of 3 runs each. Run any of them yourself at pagespeed.web.dev. Your numbers will differ a little by machine and day; the gaps between sites tend not to.
Method: Lighthouse 12.8.2 CLI, default mobile throttling (4× CPU slowdown, ~1.6 Mbps, 150 ms latency), run from one machine with the six sites interleaved so each saw the same conditions, 5 October 2026. Competitors are Melbourne web and digital agencies whose homepage served WordPress on the day. Agency names and URLs are withheld; the measurements are reproducible with the PageSpeed Insights API on any Melbourne agency homepage that serves WordPress. LCP is Largest Contentful Paint; Google's “good” bar is 2.5s. Scores of 90+ are Lighthouse's good band, under 50 its poor band. Every run, raw (JSON).
12,621 Australian small business sites, median mobile score 61. On WordPress (5,554 sites), 59.
Read the study →Five things,
done properly.
Six weeks,
no discovery theatre.
Free audit
Before anything's signed we write a free 10-point audit of your current site — performance, SEO, conversion friction, mobile, brand. You keep it whether you hire us or not.
Strategy
One 90-minute call. We come out with a sitemap, technical plan, fixed scope and a written proposal. Nothing moves until you sign off.
Design
High-fidelity designs in Figma for every page — desktop and mobile. One round of feedback, one round of revisions. We don't ship committee-designed work.
Build
Hand-coded in React and Next.js. You get a live staging link you can click through every day. Performance budgets enforced as we go.
Launch
Launch day, DNS cutover, 301 redirects, sitemap submitted. Then 30 days of free iteration. No drip retainer, no lock-in.
A Melbourne studio that writes every line by hand.
Pryce Digital exists because most business websites are broken not because the builders are bad, but because the tools are. Page builders compromise on performance, SEO and brand distinctiveness in ways most owners don't notice until it's too late. We build without them.
Hand-coded only
Every site we ship is written from an empty file. No page builders, no drag-and-drop, no template exports, no exceptions. Slower than Webflow, and that's the entire point.
Fixed price, fixed scope
Every proposal is fixed-price and written in plain English. No hourly creep, no scope drip — you know the number before we start.
Australia & NZ only
Melbourne-first, AU- and NZ-wide. Close enough on time zone, similar market context, easy to jump on a call or get on a plane. Not trying to be a global studio yet.
Frequently asked.
What does a project cost?
How long does it take?
Why hand-code instead of using a builder?
Can we update the site ourselves after launch?
You're a new studio. Why should we trust you?
Do you work with businesses outside Australia and New Zealand?
Tell us about your project and what you'd like to talk through. We'll be back the same day with a confirmed call time. Or run our free instant audit first to see where your current site stands. Currently accepting new projects.
Melbourne, VIC · Australia
Projects from $8,000.