More field notes.
Entries 193–216 of 228
Squarespace Migration Audit: 11 Things Agencies Miss
The 11 things a real Squarespace migration audit catches before the quote — orphaned posts, redirects, member areas, and the gotchas that blow out timelines.
Subdomains vs Subfolders for Franchises: Real Decision
Subfolders win for 80% of Australian franchise networks — 25-35% lifts in local pack visibility. The decision framework and where subdomains still win.
WCAG 2.2 AA Checklist — Plain English Guide (2026)
WCAG 2.2 AA in plain English — all 50 success criteria explained the way a Melbourne studio actually ships them, with red flags to hold vendors accountable.
Series A Site: $30k Custom vs $3k Webflow (2026)
A $30k custom build vs a $3k Webflow site for a Series A AU SaaS — line by line, where the 10x cost pays back inside the first quarter.
Property Launch Site vs Agency Site — Real Cost
Boutique developers keep losing deposits trying to launch projects on agency sites. The structural reasons it fails, and what a launch site actually has to do.
Why Every Melbourne Law Firm Website Looks the Same
Stock wigs, beige heroes, same layouts. What sameness costs Melbourne firms at $10+ AUD per legal Google Ads click — and how to break out without compliance risk.
Why You Lose Bookings to Booking.com: 3 Trust Gaps
Rate parity? Check. Better photos? Check. Why guests still pick Booking.com at 17% commission — the 3 trust gaps boutique sites leave open, and how to close them.
Who Owns Your Code? AU Contract Clauses to Check First (2026)
Under Australian IP law, the contractor owns the code by default — not you. The exact clauses every $5K+ web build needs, and the agency language to push back on.
When Shopify Plus Stops Paying for Itself — 2026 AUD Math
The AUD math Australian DTC brands ($3M-$20M) run before leaving Shopify Plus — platform fees, apps, processing, and the revenue tier where custom pays back.
Private School Metrics: What to Actually Measure (2026)
Page views are the wrong metric for an Australian private school site. The enrolment-funnel KPIs that survive a finance committee — and why most dashboards mislead.
Stripe-Native vs Shopify: Real E-commerce Trade-Offs
The honest architectural comparison for AU brands above $500k — 5 questions that decide it, the hidden third option, and who actually gets burned.
8 SEO Basics Every Small Business Site Gets Wrong
Get these 8 on-page SEO basics right before hiring a consultant. Most Australian small business sites miss at least 4 of them — and never rank.
Calendly vs Acuity vs Setmore vs Custom (2026 AU)
4 booking platforms vs custom build — the honest 2026 matrix for Australian service businesses choosing between $0 and $20,000+ of scheduling infrastructure.
How to Migrate Webflow to Custom Without Tanking SEO (2026)
Most Webflow-to-Next.js moves lose 38% of organic traffic in 30 days. The real playbook to preserve rankings — 301 maps, schema, and pre-launch checks.
Builder Websites: Cowboy or $1.2M Trust — The Fix
Premium clients filter 6 builders down to 3 in 20 minutes — on the website. The signals that say '$1.2M trust' vs cowboy, and how to tell which one your site sends.
Franchise Sites: 47 Locations, 1 Architecture (2026)
The architectural choices that decide whether an Australian franchise site scales to 47+ locations or needs a six-figure rebuild at year three.
Why a PDF Menu Is Killing Your Fine-Dining Bookings
A $215-per-head tasting menu deserves more than a 2MB PDF. The cost in SEO, mobile UX, and lost bookings — plus what Australian two-hat restaurants build instead.
DDA Website Compliance: What AU Businesses Must Do (2026)
What the DDA actually says about Australian websites in 2026 — the AHRC's April 2025 guidelines, the Maguire precedent, and what an SMB really has to do.
Why Melbourne Real Estate Websites Are Interchangeable
Swap logos on 95% of Melbourne agency sites and nobody notices. What the top 5% winning $3M+ Inner East listings build instead — and why most can't copy it.
Why Architecture Sites Make Your Work Look Worse (2026 Fix)
Your $20K photography looks undersold online. The technical and editorial reasons Australian architecture sites kill image quality — and how to fix both.
Why Specialty Coffee Roasters Outgrow Square Online (2026)
Where Square Online breaks for Australian roasters above $500k DTC — wholesale, subscriptions, and the platform ceiling that flattens growth in year two.
Small Business Website Cost Australia 2026: 6 Brackets
What an Australian small business website really costs in 2026 — six real AUD brackets from $500 to $80k, what each gets you, and the hidden costs nobody quotes.
Why AU SaaS Founders Get the Marketing Site Wrong
The marketing site is your best AE — built right, it works 24/7. Why Australian SaaS founders ship sites at sub-1% conversion and the 6 fixes that change the math.
How to Check You Actually Own Your .com.au (2026)
Your old web agency registered your .com.au and vanished. How to check the auDA WHOIS in 5 minutes, prove ownership, and reclaim it if your business doesn't.
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